Netflix might have taken a tiny blow to the gut this morning.
The Associated Press reports Amazon Instant Video will be a standalone streaming service for new customers. The service previously was attached to the hip of Amazon Prime, a $99/year service that grants free, two-day shipping.
Now, cord-cutters everywhere can access Instant Video for only $8.99/month, which is $1 less than Netflix and $1 more per month than Hulu’s basic service.
If you’re looking solely at prices, sure, Amazon seems the route to travel. But looking at Netflix’s lineup of TV shows and movies, both original or not, gives it the upper hand, even if it is $9.99 a month.